The Pink Moon
November 2023

How 11x Helped The Pink Moon Increase Revenue from Ads to 261% & Return on Ad Spends by over 44% Within First Quarter of Engagement

The Pink Moon partnered with 11x Marketing for digital advertising across Facebook, Instagram and Google.

Services

Digital Advertising

Platforms

Instagram Ads, Facebook Ads, Google Ads

Result 1

261%
Sales Revenue through ads

Result 2

44%
Increase in Return on Ad Spends

Project Overview

The Pink Moon is a pioneering plus-size fashion brand that acts as a beacon of diversity and empowerment in an industry often criticised for narrow beauty standards. As a brand founded by women, for women, The Pink Moon redefines fashion by promoting inclusivity, and encouraging Indian women to embrace curves and promote self-love. The brand's emphasis on high-quality materials and in-house manufacturing underlines their commitment to lasting comfort and durability.

The Pink Moon approached 11x Marketing to address the following:

  • Scale performance marketing while maintaining a consistently high ROAS
  • Persuade the niche audience to embrace their clothing choices with confidence.

Approach

11x Marketing initiated a strategic shift with The Pink Moon ads accounts by deploying a multifaceted approach to provide effective solution:
 

  • Leveraging Catalog Ads effectively
  • Moving to campaigns optimizing revenue, from campaigns optimizing purchases, resulting in higher average order value.
  • Restructured Google Ads campaigns
  • Data - Driven optimizations
  • Custom Audience Targeting

Results

With the partnership between 11x Marketing and Pink Moon, the company witnessed a substantial growth starting from the very first quarter. The total revenue driven increased by 161% while return on ad spends increased by over 44%.

Need help with a project?

Hit us up today

Let's Chat