How 11x helped The Pink Moon increase revenue by 74% & Return on Ad Spends by 36%
The Pink Moon partnered with 11x Marketing for digital advertising across Facebook, Instagram and Google.
Services
Digital Advertising
Platforms
Instagram Ads, Facebook Ads, Google Ads
Result 1
Result 2
Project Overview
The Pink Moon is a pioneering plus-size fashion brand that acts as a beacon of diversity and empowerment in an industry often criticised for narrow beauty standards. As a brand founded by women, for women, The Pink Moon redefines fashion by promoting inclusivity, and encouraging Indian women to embrace curves and promote self-love. The brand's emphasis on high-quality materials and in-house manufacturing underlines their commitment to lasting comfort and durability.
The Pink Moon approached 11x Marketing to address the following:
- Scale performance marketing while maintaining a consistently high ROAS
- Persuade the niche audience to embrace their clothing choices with confidence.
Approach
11x Marketing initiated a strategic shift with The Pink Moon ads accounts by deploying a multifaceted approach to provide effective solution:
- Leveraging Catalog Ads effectively
- Moving to campaigns optimizing revenue, from campaigns optimizing purchases, resulting in higher average order value.
- Restructured Google Ads campaigns
- Data - Driven optimizations
- Custom Audience Targeting
Results
With the partnership between 11x Marketing and Pink Moon, the company witnessed a substantial growth within the first month. The total revenue driven increased by 74% while return on ad spends increased by over 36%.
