Ivy Homes
January 2023

How Ivy Homes leveraged digital ads to increase qualified leads by 168%, and achieve a 29% lower cost per site visit

Ivy Homes partnered with 11x Marketing for digital advertising across Facebook, Instagram and Google.

Services

Digital Advertising

Platforms

Google Ads, Facebook & Instagram Ads

Result 1

168%
Increase in Qualified Leads

Result 2

29%
Lesser Cost per Site Visit

Project Overview

Ivy Homes, a YC company, _________.

Being a category creator, Ivy Homes had unique opportunities and unique challenges when it came to scaling qualified leads through direct channels. Also, being in the real estate industry with the objective to sell and buy houses, Ivy Homes had to be focused on only acquiring high-quality leads, i.e. people looking to buy or sell houses soon.

Ivy Homes was looking for a digital advertising partner which could help them test a plethora of campaigns and ideas rapidly, so as to arrive at campaigns that could be scaled sustainably. That's when Ivy Homes chose to partner with 11x Marketing.

Approach

11x Marketing came onboard and deployed multiple highly targeted ad campaigns across, social, search and display network. 11x also worked closely with Ivy Homes's internal team to collaboratively create reporting frameworks. With real-time data collection and utilization, the team was able to test a considerable number of campaigns across Google Ads and Facebook ads, week on week. Soon, the team was able to arrive at campaigns that helped increase the volume of qualified leads, while reducing the overall acquisition costs.

How did we do it?

  • Advanced, persona-focused targeting
  • Real time, data-based optimizations
  • Ad communication strategy that laid down benefits of Ivy Homes over conventional options
  • Crisp, to-the-point creatives
  • Keyword-research-based segmented search ads

Results

With the Digital Advertising engagement between the two companies, digital ad campaigns for Ivy Homes started generating 168% more qualified leads, 30% more Site Visits, and at a 27% lesser Cost per Visit.

Testimonials

Don't take our word for it, take theirs!

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Faucibus ante velit nunc morbi pretium. Ut nullam dolor, pulvinar.

“Lorem ipsum dolor sit amet, consectetur adipiscing elit. Orci tempor bibendum aliquam lacus, elementum. Diam viverra sit fermentum imperdiet ornare. Pharetra interdum sit donec quam. Est nibh porta lobortis est amet. Ultrices adipiscing elementum odio ac sed lorem sit justo. Eros tristique adipiscing gravida sit.”

John Carter
VP of Marketing at Webflow

“Lorem ipsum dolor sit amet, consectetur adipiscing elit. Orci tempor bibendum aliquam lacus, elementum. Diam viverra sit fermentum imperdiet ornare. Pharetra interdum sit donec quam. Est nibh porta lobortis est amet. Ultrices adipiscing elementum odio ac sed lorem sit justo. Eros tristique adipiscing gravida sit.”

Jason Larson
Marketing Lead at Google

“Lorem ipsum dolor sit amet, consectetur adipiscing elit. Orci tempor bibendum aliquam lacus, elementum. Diam viverra sit fermentum imperdiet ornare. Pharetra interdum sit donec quam. Est nibh porta lobortis est amet. Ultrices adipiscing elementum odio ac sed lorem sit justo. Eros tristique adipiscing gravida sit.”

Sophie Moore
Head of Marketing at Facebook

Need help with a project?

Hit us up today

Contact Us