What is a Good CTR for Google Ads?

A good click-through rate (CTR) for Google Ads depends on several variables, such as the sector, ad format, targeting, and level of competition. But generally speaking, a CTR of 1% to 2% is thought to be a fair standard for Google Ads campaigns.

It's vital to remember that CTR is just one statistic and shouldn't be used as the only indicator of a campaign's effectiveness. When assessing the success of Google Ads campaigns, it's important to take into account additional variables including conversion rate, cost per acquisition (CPA), return on investment (ROI), and overall campaign objectives.

In the Google Ads network, CTR might differ between different ad placements, which is also important to note. As an illustration, search advertising often have better CTRs than display or video ads. So, when evaluating the CTR of your Google Ads campaigns, it's crucial to take the unique ad structure and placement into account.

‍